Fear and Trembling

It has long been said (maybe the renowned sociologist Vance Packard said it first) that Madison Avenue frames its advertising campaigns around man’s conscious or subconscious fears. Fear is the catalyst. Indeed, man’s fears, insecurities, and regrets are what make possible the Art of the Sale.

Examples of fertile ground: The fear of not fitting in, the fear of missing out, the fear of driving an unworthy car, the fear of drinking an uncool beer, the fear of municipal drinking water, the fear of emitting “morning breath,” the fear of vaginas smelling like, well, …read more